ALESSANDRA AMBRÓSIO IS THE NEW FACE OF DAFITI

Brazilian supermodel Alessandra Ambrósio goes back to her roots in campaign for online fashion retailer Dafiti, shot in São Paulo.

21 APRIL 2015, SãO PAULO, BRAZIL
Summary
Dafiti, Latin America’s largest online fashion retailer, has launched its own fashion collection, the Dafiti Collection, and signed Brazilian model and Victoria's Secret Angel Alessandra Ambrósio to embody the style of the brand.

Dafiti, Latin America’s largest online fashion retailer, has launched its own fashion collection, the Dafiti Collection, and signed Brazilian models Alessandra Ambrósio and Marlon Teixera to embody the style of the brand.

The Victoria Secret’s Angel Ambrósio, who is No. 8 on the Forbes list of top-earning models, stars in the Dafiti advertising campaign wearing sexy and sporty street-style fashion. Ambrósio is captured in movement, giving the brand a powerful urban look. The 34-year-old model also teamed up with Teixeira, Laura Neiva, Bruna Tenório, Dani Braga and Ricardo Barbato to showcase the Dafiti Collection. In the photo shoot by photographer Bob Wolfenson, Ambrósio wears the Dafiti Ontrend line, which she represents.

“The main focus of the Dafiti Collection is to position the e-commerce business as a fashion authority in the domestic market. With a fast-fashion perspective combined with a concept of smart fashion, Dafiti Collection has eight lines in a variety of styles, encompassing nearly 8,000 products, which range from clothing to footwear in the autumn/winter collection,” said Malte Horeyseck, founding partner of Dafiti.

"We want to democratize the ‘smart fashion’ concept, delivering quality, style and affordability to a demanding and informed public, who not only want to buy fashion in a convenient way but also stay up-to-date on the latest trends.”

The brand launched simultaneously with the opening of Dafiti’s first concept store. In order to provide customers with a one-of-a-kind shopping experience, the company created a physical installation, mixing online and offline worlds at the most-fashionable destination in São Paulo – Oscar Freire Street.

Dafiti:

Group Dafiti, leader of fashion e-commerce in Latin America:

  • Four years of existence.
  • Operating in five countries: Brazil, Mexico, Argentina, Chile and Colombia.
  • More than 1,000 brands and 100,000 products in Brazil across six categories: clothes, shoes, accessories, beauty, home & bath and decoration.
  • Available across all mobile platforms (tablet and smartphone) on both IOS and Android.
  • 2.362 employees in Latin America.
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