Shopkick Blows Past 15 Million Users, Doubles in One Year
By reinventing the shopper experience, shopkick is on track to drive $800 million to $1 billion in sales for its retail and brand partners in 2015, up from $1 billion in the previous four years combined
03 SEPTEMBER 2015
REDWOOD CITY, Calif., September 2, 2015 – Shopkick, the shopping companion app that makes in-store shopping more rewarding, personal and enjoyable, has blown past 15 million users worldwide, doubling its user base in one year. Shopkick’s passionate users also spent almost two hours per month in the shopkick app during July 2015 according to Nielsen data. This made shopkick number one in engagement among top-tier shopping apps*, far exceeding time spent on Amazon and other large retailers’ apps, which together averaged a half-hour of engagement per user that month.
“If you stacked all of the gift cards that users have received from shopkick, the pile would be 18 Empire State Buildings, or over four miles, high. That’s 15 billion Kicks, or $60 million, that we’ve rewarded to shopkick users just for shopping how they want to shop,” said Cyriac Roeding, co-founder and CEO of shopkick. “From saving time, money and earning rewards, to discovering the things you are looking for or otherwise would have missed without shopkick, we are reinventing the shopping experience by transforming a store, into your personalized store.”
Along with overwhelming consumer satisfaction and retention, shopkick now has more than 300 large brand partners including Procter & Gamble, Unilever, Kraft and Pepsi, as well as 25 retail partners, including Macy’s, Best Buy, American Eagle, Sports Authority and JCPenney.
By dramatically improving the shopping experience for consumers, shopkick’s retail and brand partners have seen directly measurable increases in engagement and sales. Customers who start using shopkick make 26% more purchases at shopkick partner stores, compared to exactly matched customer control groups that did not use shopkick.
In total, shopkick generated a cumulative $1 billion in assisted revenue for its retail and brand partners from 2010 to 2014. In 2015 alone, shopkick expects to drive an additional $800 million to $1 billion in sales. To date, 52% of all sales driven by shopkick have been proven to be purely incremental. Of those, 74% came from new customers that shopkick introduced to its partners, while 26% came from increased loyalty of stores’ existing customers.
As a pioneer of beacon technology, shopkick has more than 20,000 shopBeacons® installed at more than 14,000 large stores, allowing users to be rewarded for the simple act of visiting a store. These Apple iBeaconTM-compatible devices emit a patented, encrypted signal, using a combination of Bluetooth Low Energy (BLE) and ultrasound technology, which shopkick users and retailers’ own apps can pick up. Shopkick has driven over 90 million store visits and 140 million direct product engagements from users scanning its products from among the aisles at stores.
*Source: Nielsen Mobile NetView, July 2015. Time per Person for shopkick compared to Time per Person averaged across the top 10 U.S. Shopping/Commerce apps ranked on Unique Audience (excluding shopkick)
About shopkick, Inc.
The shopkick app is the #1 mobile shopping companion that helps users save money and get rewarded. At home or at stores, shopkick users find the best deals and trending products, all while earning rewards for everyday actions like store visits, product scans and purchases.
Ranked by Nielsen as the most widely and often used real-world shopping app, shopkick counts some of the world’s most recognizable brands as partners, including American Eagle Outfitters, Best Buy, JCPenney, Macy's, MasterCard, The Sports Authority, VISA, Procter & Gamble, Mondelez, Revlon, Unilever, Pepsi, Kraft, HP and more. The Redwood City-based company was initially funded by Kleiner Perkins' iFund, Greylock Partners and Reid Hoffman, founder of LinkedIn and investor in Facebook.
In October 2014, shopkick was acquired by SK Planet, the South Korea-based mobile and commerce leader, and together they are on a mission to build the #1 online-to-offline commerce company in the world.